Anlit Launches Omega-3 Focus at Vitafoods – Geneva

Anlit Ltd., Israel, launches Omega-3 Focus, a high-EPA supplement for children, in Geneva at the Finished Products Europe exhibition, co-located with Vitafoods, May 6-8, booth no. 10030. This new, innovative, omega-3 supplement for children is designed specifically to taste great while addressing their insufficient consumption of omega-3.

Mrs. Sigal Tepper, Scientific Director of Anlit will conduct a seminar at Vitafoods titled “Putting it into Practice – Omega 3 in kids Nutrition” Thursday, 8th of May, 10:30AM at the Exhibitor Presentation Theatre. Stressing the importance of omega-3 consumption for children, Tepper will cover practical aspects of the latest child-related omega-3 research.

EPA & DHA (eicosapentaenoic acid and docosahexaenoic acid) omega-3 fatty acids are well known for their importance to the development, function and health of the brain and nervous system. Interventional studies and meta-analyses substantiate the benefits of high-EPA omega-3 for children with neurodevelopmental disorders, improving reading, spelling, and behavior. Moreover, numerous studies published in the last decade demonstrate a correlation between low blood levels of EPA and DHA in children and various neurodevelopmental disorders, such as ADHD.

The consumption of fish—the main source of omega 3s—is declining among children, and the texture, taste and smell of omega-3 oil is often highly challenging.

Anlit’s Kidi Bites Technology overcomes challenges of unpleasant flavor and aroma, providing a tasty and healthy solution for kids. Anlit makes products targeting children’s taste and texture preferences, while providing essential health benefits. The delicious matrix, with a chocolate-like texture, overcomes children’s reluctance to taking nutritional supplements.

“Anlit is committed to providing healthy-yet-tasty supplement solutions, in a child-friendly format, to support optimal child growth,” says Shai Karlinski, Vice President of Sales and Marketing for Anlit. “Kids are more sensitive than adults to the appearance and texture of food and supplements. While adults can rationalize the necessity of taking supplements that might be unappealing in appearance, taste or texture, children are not bound by such considerations—they like flavorsome products that are smooth, soft and easy to chew.”

A new High EPA supplement in Anlit’s unique Kidi Bites form provides children with a delicious way of including a significant amount of essential omega-3 fatty acids in their daily diet.

Anlit’s High EPA supplement for children contains:

  • Delicious, fun, fish-shaped serving
  • No preservatives and no artificial coloring
  • Trans fat-free
  • Units packed safely in individually sealed blister packs

Algatechnologies Invests $20 million in Natural Astaxanthin Production

Algatechnologies (“Algatech”), Israel, announces a more than 100% expansion of its production capacity of AstaPure® brand natural astaxanthin. This doubling of capacity follows an investment of $20 million in its state-of-the-art facility in the Arava Desert, Israel.

This significant step is only part of the transformation by Algatech’ new owners, Grovepoint, since the UK investment group acquired control of Algatech in 2013. Grovepoint’s distinct aim is development and capitalization of the potential business in natural astaxanthin and related products.

“The expansion will be executed in phases, with a substantial part to be completed in 2014,” says Hagai Stadler, CEO of Algatech. “Part of the new plant is dedicated specifically for production of new microalgae products, based on our expertise and capabilities in the microalgae cultivation process. Innovative technologies will be merged into the current process to increase the facility yield and to reduce costs”

The past few years have witnessed dramatic growth in awareness of the health benefits of natural astaxanthin. This stems from the publication of a number of important clinical trials showing that regular consumption of astaxanthin helps protect the body from health disorders related to oxidative stress.

“This expansion of the production of astaxanthin from microalgae will allow Algatech to maintain its significant leadership position in existing markets as well as leverage it to develop new ones,” adds Leon Blitz, Grovepoint leading director.

The AstaPure® brand is sold mainly in North America, Europe and Asia as an active ingredient in dietary supplements, cosmetics and functional foods and beverages.

“The expansion is symbol of trust on the future of the natural astaxanthin, and in it growth in the coming years” says Ed Hofland, Algatech Chairman.

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