New Natural Liquid Extract Line for Flavor and Sensory Boost

Frutarom BU Health, Switzerland, launches EFLA®sense, a new line of all-natural liquid exctracts, with sensory properties to boost flavor and health benefits in products such as beverages, confectionary, dairy, bakery and liquid dietary supplements.

The use of herbal extracts is an emerging ingredient trend for many market categories according to global product launch activity tracked by Innova Market Insights. There was a 4% increase in global tracked product launches containing herbal extracts in 2014 from 2013, with more future growth anticipated. Supplements was the most active market category for herbal extract applications in 2014, accounting for 11.5% of global product launch activity tracked, followed by Sauces & Seasonings (6.8%), Ready Meals (5.9%) and Soft Drinks (4.9%).

EFLA®sense line contains natural botanic extracts from flowers (including chamomile, elderflower and orange blossom); leaves (peppermint, lemon balm and sage); fruits and seeds (fennel and rose hips) and several herbal blends. These essences are obtained from traditional plants and meet the increasing consumer demand for health and wellness products and clean label. The new line is produced in Switzerland through a gentle process that preserves the delicate flavors and aromatic properties of the ingredients.

“The natural line provides healthy solutions to naturally enhance the taste of finished foods with nuances of flowers, herbs and other essences of nature, says Yannick Capelle, Product Manager for Frutarom BU Health. “We offer unique natural herbal extracts to help our customers reinvent their products and add healthy sensory appeal.”

EFLA®sense also is especially suitable for liquid supplement products such as “shots,” an excellent bridge between the emerging need for health-promoting nutraceuticals and the inconvenience of swallowing a large number of tablets. The healthy flavor extracts have a typical dosage of 0.1-0.2% and are heat- and pH-stable.

“We carefully select our raw materials and rigorously control the supply chain and production to ensure high purity and quality of our plant extracts,” explains Capelle. “Frutarom BU health has strict protocols for quality and safety assessment in order to provide customers the best sustainable flavor line while enabling clean label capacity.

Anlit Launches Omega-3 Focus at Vitafoods – Geneva

Anlit Ltd., Israel, launches Omega-3 Focus, a high-EPA supplement for children, in Geneva at the Finished Products Europe exhibition, co-located with Vitafoods, May 6-8, booth no. 10030. This new, innovative, omega-3 supplement for children is designed specifically to taste great while addressing their insufficient consumption of omega-3.

Mrs. Sigal Tepper, Scientific Director of Anlit will conduct a seminar at Vitafoods titled “Putting it into Practice – Omega 3 in kids Nutrition” Thursday, 8th of May, 10:30AM at the Exhibitor Presentation Theatre. Stressing the importance of omega-3 consumption for children, Tepper will cover practical aspects of the latest child-related omega-3 research.

EPA & DHA (eicosapentaenoic acid and docosahexaenoic acid) omega-3 fatty acids are well known for their importance to the development, function and health of the brain and nervous system. Interventional studies and meta-analyses substantiate the benefits of high-EPA omega-3 for children with neurodevelopmental disorders, improving reading, spelling, and behavior. Moreover, numerous studies published in the last decade demonstrate a correlation between low blood levels of EPA and DHA in children and various neurodevelopmental disorders, such as ADHD.

The consumption of fish—the main source of omega 3s—is declining among children, and the texture, taste and smell of omega-3 oil is often highly challenging.

Anlit’s Kidi Bites Technology overcomes challenges of unpleasant flavor and aroma, providing a tasty and healthy solution for kids. Anlit makes products targeting children’s taste and texture preferences, while providing essential health benefits. The delicious matrix, with a chocolate-like texture, overcomes children’s reluctance to taking nutritional supplements.

“Anlit is committed to providing healthy-yet-tasty supplement solutions, in a child-friendly format, to support optimal child growth,” says Shai Karlinski, Vice President of Sales and Marketing for Anlit. “Kids are more sensitive than adults to the appearance and texture of food and supplements. While adults can rationalize the necessity of taking supplements that might be unappealing in appearance, taste or texture, children are not bound by such considerations—they like flavorsome products that are smooth, soft and easy to chew.”

A new High EPA supplement in Anlit’s unique Kidi Bites form provides children with a delicious way of including a significant amount of essential omega-3 fatty acids in their daily diet.

Anlit’s High EPA supplement for children contains:

  • Delicious, fun, fish-shaped serving
  • No preservatives and no artificial coloring
  • Trans fat-free
  • Units packed safely in individually sealed blister packs