EU agricultural export to China and GIs protection

In this short and sweet Q&A the EU Commission announces that the budget for promotion measures aimed at the Chinese market will be more than doubled by 2019. Moreover, something seems to be in the pipeline for a GIs protection bilateral agreement.

Question for written answer to the Commission – Matt Carthy (GUE/NGL) – 26th June 2015

What actions has the Commission taken to increase the penetration of European dairy, pigmeat, lamb and other agricultural exports on the Chinese market in a fair and sustainable manner?

Answer given by Mr Hogan on behalf of the Commission – 31st August 2015

Different actions and measures are put in place to stimulate trade in agricultural products. The Commission services are paying particular attention to trade in agricultural products from the EU to China. DG SANTE and DG AGRI officials are in permanent contact with the Chinese authorities to clarify the current standards and different requirements and to decide on next steps necessary to ensure a fair and sustainable trade between the two sides.

The Commission is also supporting the diversification of export markets for EU agricultural exports via a significantly increased budget for promotion measures — from EUR 60 million to EUR 200 million a year by 2019.

In addition, the EU is currently negotiating with China a bilateral agreement on the protection of geographical indications (GIs), aiming at a protection in China of a list of EU GIs. One hundred names for agricultural products, including dairy and meat products are currently on that list. A positive conclusion of these negotiations would further support the EU’s efforts to maximise trade in agricultural products between the EU and China.

(Source: European Parliament)

New Natural Liquid Extract Line for Flavor and Sensory Boost

Frutarom BU Health, Switzerland, launches EFLA®sense, a new line of all-natural liquid exctracts, with sensory properties to boost flavor and health benefits in products such as beverages, confectionary, dairy, bakery and liquid dietary supplements.

The use of herbal extracts is an emerging ingredient trend for many market categories according to global product launch activity tracked by Innova Market Insights. There was a 4% increase in global tracked product launches containing herbal extracts in 2014 from 2013, with more future growth anticipated. Supplements was the most active market category for herbal extract applications in 2014, accounting for 11.5% of global product launch activity tracked, followed by Sauces & Seasonings (6.8%), Ready Meals (5.9%) and Soft Drinks (4.9%).

EFLA®sense line contains natural botanic extracts from flowers (including chamomile, elderflower and orange blossom); leaves (peppermint, lemon balm and sage); fruits and seeds (fennel and rose hips) and several herbal blends. These essences are obtained from traditional plants and meet the increasing consumer demand for health and wellness products and clean label. The new line is produced in Switzerland through a gentle process that preserves the delicate flavors and aromatic properties of the ingredients.

“The natural line provides healthy solutions to naturally enhance the taste of finished foods with nuances of flowers, herbs and other essences of nature, says Yannick Capelle, Product Manager for Frutarom BU Health. “We offer unique natural herbal extracts to help our customers reinvent their products and add healthy sensory appeal.”

EFLA®sense also is especially suitable for liquid supplement products such as “shots,” an excellent bridge between the emerging need for health-promoting nutraceuticals and the inconvenience of swallowing a large number of tablets. The healthy flavor extracts have a typical dosage of 0.1-0.2% and are heat- and pH-stable.

“We carefully select our raw materials and rigorously control the supply chain and production to ensure high purity and quality of our plant extracts,” explains Capelle. “Frutarom BU health has strict protocols for quality and safety assessment in order to provide customers the best sustainable flavor line while enabling clean label capacity.