Frutarom BU Health, Switzerland, launches EFLA®sense, a new line of all-natural liquid exctracts, with sensory properties to boost flavor and health benefits in products such as beverages, confectionary, dairy, bakery and liquid dietary supplements.
The use of herbal extracts is an emerging ingredient trend for many market categories according to global product launch activity tracked by Innova Market Insights. There was a 4% increase in global tracked product launches containing herbal extracts in 2014 from 2013, with more future growth anticipated. Supplements was the most active market category for herbal extract applications in 2014, accounting for 11.5% of global product launch activity tracked, followed by Sauces & Seasonings (6.8%), Ready Meals (5.9%) and Soft Drinks (4.9%).
EFLA®sense line contains natural botanic extracts from flowers (including chamomile, elderflower and orange blossom); leaves (peppermint, lemon balm and sage); fruits and seeds (fennel and rose hips) and several herbal blends. These essences are obtained from traditional plants and meet the increasing consumer demand for health and wellness products and clean label. The new line is produced in Switzerland through a gentle process that preserves the delicate flavors and aromatic properties of the ingredients.
“The natural line provides healthy solutions to naturally enhance the taste of finished foods with nuances of flowers, herbs and other essences of nature, says Yannick Capelle, Product Manager for Frutarom BU Health. “We offer unique natural herbal extracts to help our customers reinvent their products and add healthy sensory appeal.”
EFLA®sense also is especially suitable for liquid supplement products such as “shots,” an excellent bridge between the emerging need for health-promoting nutraceuticals and the inconvenience of swallowing a large number of tablets. The healthy flavor extracts have a typical dosage of 0.1-0.2% and are heat- and pH-stable.
“We carefully select our raw materials and rigorously control the supply chain and production to ensure high purity and quality of our plant extracts,” explains Capelle. “Frutarom BU health has strict protocols for quality and safety assessment in order to provide customers the best sustainable flavor line while enabling clean label capacity.
This year Foodlawlatest.com doubled his visitors, and we have now more than 10.000 visits each month from more than 160 countries. It’s an amazing result and I have to thank you all my readers for this.
Here’s a recap of the 10 most read articles in 2014:
1. EU maintains ban on betel leaves from Bangladesh: a fabulous guest article written by my dearest friend Francesco Montanari, Food Law consultant in Lisbon, on import/export issues in EU, in particular regarding the ban of betel leaves import from Bangladesh.
2. EU – Breaking news on allergens labelling: in the first days of December DG Sanco opened a public consultation on Guidelines relating to the provision of information on substances or products causing allergies or intolerances as listed in Annex II of Regulation (EU) No 1169/2011 on the provision of food information to consumers.
3. Hepatitis A in frozen berries: the “silent outbreak” – My article on Meyerlegal newlsetter: on 8th September 2014, the European Food Safety Authority (EFSA) published the final results of its study on the epidemic of hepatitis A (HAV) that, last year, hit Italy and, to a lesser extent, several other European countries and that is thought to have been caused by some mix of frozen berries of Eastern-European origin. The article tries to highlight the reasons why this very outbreak should be considered an important stress test for the European food safety system as a whole nad why this event was so underestimated.
4. FSA UK – Organic Tofu recall due to a potential risk of botulism: a serious public health matter in April 2014.
5. EU Food Law Handbook: a review of one of the most interesting and comprehensive book of the year on this topic. The book is edited by Prof. Bernd Van der Muelen and see the participation of really good friends and gifted professionals like Martin Holle (Nutrition policy in the European Union), Cecilia Kuhn and Francesco Montanari (Importing food into the EU), Rozita Spirovska Vaskoska and many others.
6. Study Demonstrates Superior Bioavailability of Curcumin Micelle: an interesting study for who is interested in the nutraceutical sector.
7. DG-SANCO published translated Q&A on Reg. UE 1169/2011: in May DG Sanco published the first and for now unique document of Q&A on the FIC Regulation in all the official languages of the Union.
8. Allergens Labelling (FIC Regulation n. 1169/2011) on Foodservice Consultant: a July article, published on this HORECA review about the upcoming allergens labelling in EU.
9. USA – FDA Egg Safety Rule: in November the U.S. Food and Drug Administration announced a regulation expected to prevent each year approximately 79,000 cases of foodborne illness and 30 deaths caused by consumption of eggs contaminated with the bacterium Salmonella Enteritidis.
10. Written Q&A to EU Commission – Joint answer on trans fatty acids: in this answer to four written questions by MEPs (click the highlighted numbers to open them), Mr. Borg analyses the state of the art in EU about trans fatty acids. In US the issue is at the top of the FDA agenda. FDA this year has made a preliminary determination that partially hydrogenated oils (PHOs), the major dietary source of trans fat in the processed food supply, are no longer Generally Recognized as Safe, or GRAS.
Thank you all our readers. Keep reading and sharing and happy new year!