Italian competition Authority investigates on influencer marketing

The Italian competition authority (AGCM) is currently investigating influencer marketing practices carried out on social media. Influencer marketing consists in the posting on blogs, vlogs and social networks (such as Facebook, Instagram, Twitter, YouTube, Snapchat, Myspace) of photos, videos, and comments by bloggers and influencers (i.e. online celebrities having a large number of followers), showing … Continue reading Italian competition Authority investigates on influencer marketing

10th EFFL Conference – “COOL and Company – The Beginning of the End of the Common Market?”

I am on the move to Berlin this morning, to attend the really interesting on Country of Origin Labeling (COOL) event above mentioned. Thank you to Lexxion for inviting me. Since the EU Commission, in 2015, decided to not impose mandatory indication of origin beside the ones today in place by horizontal legislation (e.g. Reg. … Continue reading 10th EFFL Conference – “COOL and Company – The Beginning of the End of the Common Market?”