New Incaberrix Superberry ingredients targets beverage market

Frutarom BU Health, Switzerland, launches its new superberry ingredient, IncaberrixTM. The water-soluble extract, rich in phytonutrients, is prepared from the ancient Andean physalis fruit (Physalis peruviana), also known as Inca berry, cape gooseberry or golden berry.

Inca berry is considered one of the “lost” crops of the Incans. It is native to the Andes, where it has been cultivated since ancient times. Many traditional Andean foods have an historic association with improved health and longevity. Maca and quinoa are examples of Andean staple crops rich in phytonutrients that became recognized as “super foods” in recent years.

“Now is the time for Inca golden berries,” states Yannick Capelle, Product Manager for Frutarom Health. “The concentrated nutrient value adds health benefits, combined with fun and an exotic touch, to a wide range of food applications. But the sweet and tart berry’s primary category is beverages, including soft drinks, nutritional beverages and more. We strive to lead in market innovation by developing such natural ingredients that can both lead food and beverage trends and support health.”

Incaberrix is particularly rich in B-complex vitamins, protein and minerals such as iron, zinc and phosphorus. It also is high in vitamin C and carotenoids. Recent tests in Frutarom Innovation Center show that clear, water-soluble Incaberrix is stable in beverage applications.

“Superberry ingredients such as Incaberrix are attractive ingredients for product developers and manufacturers seeking to add value to their food and beverage products,” notes Capelle. ”The introduction of this new superberry extract by Frutarom is part of the company’s ongoing strategy to comprehensively serve the functional product market through our group synergies and goals. Incaberrix is another example of how Frutarom combines its strength in developing exotic flavors with healthy ingredients to offer its clients innovative, great-tasting product concepts,” concludes Capelle.

New Natural Liquid Extract Line for Flavor and Sensory Boost

Frutarom BU Health, Switzerland, launches EFLA®sense, a new line of all-natural liquid exctracts, with sensory properties to boost flavor and health benefits in products such as beverages, confectionary, dairy, bakery and liquid dietary supplements.

The use of herbal extracts is an emerging ingredient trend for many market categories according to global product launch activity tracked by Innova Market Insights. There was a 4% increase in global tracked product launches containing herbal extracts in 2014 from 2013, with more future growth anticipated. Supplements was the most active market category for herbal extract applications in 2014, accounting for 11.5% of global product launch activity tracked, followed by Sauces & Seasonings (6.8%), Ready Meals (5.9%) and Soft Drinks (4.9%).

EFLA®sense line contains natural botanic extracts from flowers (including chamomile, elderflower and orange blossom); leaves (peppermint, lemon balm and sage); fruits and seeds (fennel and rose hips) and several herbal blends. These essences are obtained from traditional plants and meet the increasing consumer demand for health and wellness products and clean label. The new line is produced in Switzerland through a gentle process that preserves the delicate flavors and aromatic properties of the ingredients.

“The natural line provides healthy solutions to naturally enhance the taste of finished foods with nuances of flowers, herbs and other essences of nature, says Yannick Capelle, Product Manager for Frutarom BU Health. “We offer unique natural herbal extracts to help our customers reinvent their products and add healthy sensory appeal.”

EFLA®sense also is especially suitable for liquid supplement products such as “shots,” an excellent bridge between the emerging need for health-promoting nutraceuticals and the inconvenience of swallowing a large number of tablets. The healthy flavor extracts have a typical dosage of 0.1-0.2% and are heat- and pH-stable.

“We carefully select our raw materials and rigorously control the supply chain and production to ensure high purity and quality of our plant extracts,” explains Capelle. “Frutarom BU health has strict protocols for quality and safety assessment in order to provide customers the best sustainable flavor line while enabling clean label capacity.