Frutarom BU Health, Switzerland, launches its new superberry ingredient, IncaberrixTM. The water-soluble extract, rich in phytonutrients, is prepared from the ancient Andean physalis fruit (Physalis peruviana), also known as Inca berry, cape gooseberry or golden berry.
Inca berry is considered one of the “lost” crops of the Incans. It is native to the Andes, where it has been cultivated since ancient times. Many traditional Andean foods have an historic association with improved health and longevity. Maca and quinoa are examples of Andean staple crops rich in phytonutrients that became recognized as “super foods” in recent years.
“Now is the time for Inca golden berries,” states Yannick Capelle, Product Manager for Frutarom Health. “The concentrated nutrient value adds health benefits, combined with fun and an exotic touch, to a wide range of food applications. But the sweet and tart berry’s primary category is beverages, including soft drinks, nutritional beverages and more. We strive to lead in market innovation by developing such natural ingredients that can both lead food and beverage trends and support health.”
Incaberrix is particularly rich in B-complex vitamins, protein and minerals such as iron, zinc and phosphorus. It also is high in vitamin C and carotenoids. Recent tests in Frutarom Innovation Center show that clear, water-soluble Incaberrix is stable in beverage applications.
“Superberry ingredients such as Incaberrix are attractive ingredients for product developers and manufacturers seeking to add value to their food and beverage products,” notes Capelle. ”The introduction of this new superberry extract by Frutarom is part of the company’s ongoing strategy to comprehensively serve the functional product market through our group synergies and goals. Incaberrix is another example of how Frutarom combines its strength in developing exotic flavors with healthy ingredients to offer its clients innovative, great-tasting product concepts,” concludes Capelle.
Duiven, The Netherlands — “Waste Not Want Not” and “You Can Trust Us” top the Innova Market Insights’ food & beverage Top 10 Trends list for 2014. Innova Market Insights will present its trends at this year’s FiE, Frankfurt on November 19-21.
The latest trends impacting the food industry include moves to reduce the huge amount of food waste, as consumers simultaneously adapt their habits in times of continuing austerity. These trends come as the industry focuses on regaining consumer trust, following a year of negative headlines.
“Traceability is high on the agenda and manufacturers are actively marketing this to consumers. For example, global product launch activity featuring the word ‘origin’ for claims purposes increased by 45% for the first half of 2013 compared to the second half of 2012, with further growth anticipated,” says Lu Ann Williams, Director of Innovation at Innova Market Insights. “Among the leading market sub-categories responsible for this growth are cheese, chocolate and coffee,” she adds.
Innova Market Insights’ Top 10 Trends list is the culmination of ongoing analysis of trends and developments in new product launch activity worldwide. The market researcher continues to be successful with its annual trend predictions. For example, “Sustainability Replaces Organic” (2007), “Go Natural” (2008) and “Boom for Protein” (2012), all still have a significant bearing on the global industry today.
Highlights from the 2014 top 10 food and beverage trends list are:
- Waste Not Want Not. For some time now manufacturers’ sustainability efforts have been zeroed in on, with a more recent shift in focus being to reduce food loss or waste, wherever possible. Food loss during production and food waste at the retailer and consumer end of the food-supply chain will be heavily scrutinized. Ingredients derived from the waste stream will also hold enormous potential.
- You Can Trust Us. Recent food safety scares and scandals have crippled consumer confidence. Companies have their work cut out in order to regain consumer trust. Ingredient origin will be used as a marketing tool. The consumer should ultimately benefit from higher quality foods that are clearly traceable.
- Simpler Pleasures. Consumers are reassessing their needs and going back to basics, by finding more pleasure in simpler food. There has been a shift towards home cooking, with food bringing family and friends together. Where consumers shop has also been affected, with the so-called “hourglass model,” still in effect. This relates to growth on the budget and premium sides, but the center ground being squeezed. Value packaging and “good value” claims on the products themselves and in-store value promotions are prospering.
- Health is More Holistic. Nutrition is getting closer to being truly recognized as the answer to healthcare budget crises around the globe. Some big food manufacturers are looking to all areas of health for a more holistic approach in providing nutritious food and beverage solutions to consumers. Clinical nutrition is being eyed as a highly profitable platform along with health alternatives, such as Traditional Chinese Medicine.
- Look Out For The Small Guy. Small innovators are rising to the challenge, with the development of high quality and distinct products that have small-scale appeal, but big trend potential. Social media platforms have provided more opportunities for small companies to develop a market by directly targeting niches across their home market and abroad.
The other five trends identified by Innova Market Insights are: “New” Superfoods, Rise of the Hybrid, The Protein Horizon, New Stealth Strategies and Alternative Alternatives.