New Incaberrix Superberry ingredients targets beverage market

Frutarom BU Health, Switzerland, launches its new superberry ingredient, IncaberrixTM. The water-soluble extract, rich in phytonutrients, is prepared from the ancient Andean physalis fruit (Physalis peruviana), also known as Inca berry, cape gooseberry or golden berry.

Inca berry is considered one of the “lost” crops of the Incans. It is native to the Andes, where it has been cultivated since ancient times. Many traditional Andean foods have an historic association with improved health and longevity. Maca and quinoa are examples of Andean staple crops rich in phytonutrients that became recognized as “super foods” in recent years.

“Now is the time for Inca golden berries,” states Yannick Capelle, Product Manager for Frutarom Health. “The concentrated nutrient value adds health benefits, combined with fun and an exotic touch, to a wide range of food applications. But the sweet and tart berry’s primary category is beverages, including soft drinks, nutritional beverages and more. We strive to lead in market innovation by developing such natural ingredients that can both lead food and beverage trends and support health.”

Incaberrix is particularly rich in B-complex vitamins, protein and minerals such as iron, zinc and phosphorus. It also is high in vitamin C and carotenoids. Recent tests in Frutarom Innovation Center show that clear, water-soluble Incaberrix is stable in beverage applications.

“Superberry ingredients such as Incaberrix are attractive ingredients for product developers and manufacturers seeking to add value to their food and beverage products,” notes Capelle. ”The introduction of this new superberry extract by Frutarom is part of the company’s ongoing strategy to comprehensively serve the functional product market through our group synergies and goals. Incaberrix is another example of how Frutarom combines its strength in developing exotic flavors with healthy ingredients to offer its clients innovative, great-tasting product concepts,” concludes Capelle.

Frutarom Health BU Builds Innovation on Four Foundations

Frutarom Switzerland Ltd., Health BU Switzerland, is making a strategic move in the global nutraceutical and functional food market to better address customers’ needs. The strategy is based on four critical foundations: innovation, natural ingredients, research and responsible sustainability.

“We made significant investments in the last year to improve our plants in Switzerland and North Bergen, N.J., to provide high-quality, sustainable natural ingredients,” says Holger Riemensperger, General Manager of Frutarom Health BU. “We also sponsored several clinical research trials on specific nutraceuticals, plus our R&D team developed several innovative ingredients intended for world-wide launch this year. We are attentive to our customers’ needs and seek for smart ingredient solution to address specific health conditions and market trends in functional food and supplements.”

Frutarom will publish during 2014 research results for several clinical studies covering the health benefits of:

* Neuravena® – patented wild green oat extract for cognitive health

* Pelargonium® – a natural root extract for immune health

* LinumLife® – flax lignan ingredient for men health

* Go-Less®- a proprietary blend of extracts to support bladder wellness

Frutarom Health BU will continue developing new studies to carry on the reinforcement of the comprehensive proprietary scientific data, which remain the core driver for Frutarom Health BU. Science is key to prove product efficacy and push new products through future health regulations, which appear to become more and more rigorous.

Research and continuous innovation, led by market knowledge and business understanding are one of the key success factors of Frutarom Health BU. The development and launch of innovative natural-based ingredients will be very important this year with several new ingredients in the pipeline.

“Frutarom intends to launch from five to seven proprietary natural ingredients in 2014, and boost health and sales growth among existing and new customers,” adds Riemensperger. “We also intend to expand the market of our nutraceuticals to pharmaceutical companies and so are in the process of attaining the highest pharmaceutical certifications.”