Italian competition Authority investigates on influencer marketing

The Italian competition authority (AGCM) is currently investigating influencer marketing practices carried out on social media. Influencer marketing consists in the posting on blogs, vlogs and social networks (such as Facebook, Instagram, Twitter, YouTube, Snapchat, Myspace) of photos, videos, and comments by bloggers and influencers (i.e. online celebrities having a large number of followers), showing … Continue reading Italian competition Authority investigates on influencer marketing