Italian competition Authority investigates on influencer marketing

The Italian competition authority (AGCM) is currently investigating influencer marketing practices carried out on social media. Influencer marketing consists in the posting on blogs, vlogs and social networks (such as Facebook, Instagram, Twitter, YouTube, Snapchat, Myspace) of photos, videos, and comments by bloggers and influencers (i.e. online celebrities having a large number of followers), showing … Continue reading Italian competition Authority investigates on influencer marketing

MoniQA Conference Report: Food Fraud Prevention and Effective Food Allergen Management (Bari, 26 – 27 Jan 2017)

Notes of meeting by Michael Walker, LGC, UK (see bio at the end of the article). This was a two part meeting with day one on food fraud and day two on food allergen management. Food Fraud In the opening lecture of the conference Michael Walker in a talk ‘Food detectives: what it takes to … Continue reading MoniQA Conference Report: Food Fraud Prevention and Effective Food Allergen Management (Bari, 26 – 27 Jan 2017)