UK – Facebook and e-Bay pledge to curb on fake reviews on online products

In a win for online shoppers, Facebook and eBay have signed up to agreements to better identify, investigate and respond to fake and misleading reviews after the Competition and Markets Authority UK (CMA) told them to address this issue. Facebook and e-Bay pledge to the UK CMA (Competition and Market Authority) to curb on fake … Continue reading UK – Facebook and e-Bay pledge to curb on fake reviews on online products

Italian competition Authority investigates on influencer marketing

The Italian competition authority (AGCM) is currently investigating influencer marketing practices carried out on social media. Influencer marketing consists in the posting on blogs, vlogs and social networks (such as Facebook, Instagram, Twitter, YouTube, Snapchat, Myspace) of photos, videos, and comments by bloggers and influencers (i.e. online celebrities having a large number of followers), showing … Continue reading Italian competition Authority investigates on influencer marketing