WakeUp® drink targets the US market

Posted on by Cesare Varallo

The “WakeUp Post-lunch Waker”® drink was announced the winner of the SupplySide West CPG Editors’ Choice Awards 2014 in the Energy Drink category. Unlike other energy drinks, “WakeUp Post-lunch Waker” is a patented, safe and clinically tested beverage formulation with no added caffeine, chemicals or any stimulants that can impact heart rate or blood pressure. … Continue reading WakeUp® drink targets the US market

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Protein Innovation

Posted on by Cesare Varallo

High interest in protein content and high-protein lines across the food and drinks market is continuing to develop, despite the fact that most European and North American consumers already get enough protein in their diets. This will be just one of the areas addressed by Innova Market Insights at its “Taste the Trend” Pavilion (Booth #3651) at … Continue reading Protein Innovation