New Food-Tech Platform Optimizes Protein Cultivation

Tel Aviv, Israel – In the future, we will be able to grow veggie protein in an eco-friendly system, 24/7, summer or winter, outdoors or indoors.

The future is now. Hinoman, Ltd., has created a cultivation system to address one of the major challenges in food healthy food product development’s for the coming decades. The new, groundbreaking technology grows a high-protein, leafy green vegetable quickly and safely to ensure a consistent supply 365 days/year.

Hinoman’s proprietary, eco-friendly cultivation system utilizes closed-environment, yet economically competitive, advanced hydroponics technology to completely control and optimize the plants’ growth. It ensures the plants are pure, clean, uncontaminated and free from pesticides and other non-desired residues. The resulting vegetable exceeds food safety and food security requirements under the very strictest standards.

According to Lux Research Inc. and Frost & Sullivan Inc., global protein consumption will reach 943 million metric tons (MMT) by 2054, rising at a 8.6% CAGR from the current 473 MMT. Whole protein sources (such as algae, insects and Hinoman’s new vegetable solution) must pick up the slack of slowing and unsustainable meat and seafood growth. These sources could claim as much as 33% of total protein supply by 2054.

“We hope our high-tech technology can contribute not just to reducing global malnutrition challenges, but also toward how people will eat healthy, sustainable food in the future,” says Ron Salpeter, CEO for Hinoman. “It is exciting to lead the Hinoman team and help pave the way toward production of continuous, year-round and inexpensive whole vegetarian protein.”

“Hinoman’s revolutionary eco-green technology is effective on small, large or even industrial scales,” explains Udi Alroy, VP of Business Development for Hinoman. “This new food-tech platform can be easily scaled up to meet both immediate and long-term demands. Decision makers in food companies must choose safe, careful and reliable suppliers, especially when it comes to clean, environmentally friendly protein sources. Hinoman offers a complete, innovative package for a highly nutritious, trusted and safe supply of this critical nutrient, at an affordable and stable cost.”

Protein Innovation

High interest in protein content and high-protein lines across the food and drinks market is continuing to develop, despite the fact that most European and North American consumers already get enough protein in their diets. This will be just one of the areas addressed by Innova Market Insights at its “Taste the Trend” Pavilion (Booth #3651) at the IFT Food Expo in New Orleans, June 21-24.

According to Innova Market Insights, the protein trend is driven by increasing health concerns – primarily weight management – plus the move of sports and performance products into the mainstream and targeted at the more generally active, rather than just athletes and sportsmen. Another trend on the rise is the Paleo diet, focusing on lean protein, while avoiding processed foods and sugars.

“The time is right for protein innovation,” says Lu Ann Williams, Director of Innovation at Innova Market Insights. Williams cites a number of drivers, including the need to feed a growing global population, an alarming rise in sarcopenia (declining muscle mass, particularly among an aging population), and the economic and environmental costs of existing protein sources. “Proteins have diverse application potential, with opportunities for alternative vegetarian options, and new protein sources – such as microalgae – alongside existing and novel dairy-based and vegetable sources, such as soy, beans and grains,” she adds.

Innova Market Insights data indicate that nearly 3% of global food and beverage launches in the 12 months ending 31 March, 2014, were marketed on a “high-protein” or “source-of-protein” positioning, rising to 6% in the US.

Demand for whey protein specifically is soaring as a result of growing demand in certain Asian markets, as well as its rising popularity as a natural, healthy ingredient, particularly in sports, medical and infant nutrition, and in weight management. While vegetables lead the list for the number of published protein patents in food and drinks, whey has risen from eighth position in 2012 to third position in 2013. At the same time, the number of nut and seed protein patents has also risen sharply, from single figures in 2012 to more than 200 in 2013. Even more exciting has been the strong activity in patent actions relating to algae-derived proteins.