New Food-Tech Platform Optimizes Protein Cultivation

Tel Aviv, Israel – In the future, we will be able to grow veggie protein in an eco-friendly system, 24/7, summer or winter, outdoors or indoors.

The future is now. Hinoman, Ltd., has created a cultivation system to address one of the major challenges in food healthy food product development’s for the coming decades. The new, groundbreaking technology grows a high-protein, leafy green vegetable quickly and safely to ensure a consistent supply 365 days/year.

Hinoman’s proprietary, eco-friendly cultivation system utilizes closed-environment, yet economically competitive, advanced hydroponics technology to completely control and optimize the plants’ growth. It ensures the plants are pure, clean, uncontaminated and free from pesticides and other non-desired residues. The resulting vegetable exceeds food safety and food security requirements under the very strictest standards.

According to Lux Research Inc. and Frost & Sullivan Inc., global protein consumption will reach 943 million metric tons (MMT) by 2054, rising at a 8.6% CAGR from the current 473 MMT. Whole protein sources (such as algae, insects and Hinoman’s new vegetable solution) must pick up the slack of slowing and unsustainable meat and seafood growth. These sources could claim as much as 33% of total protein supply by 2054.

“We hope our high-tech technology can contribute not just to reducing global malnutrition challenges, but also toward how people will eat healthy, sustainable food in the future,” says Ron Salpeter, CEO for Hinoman. “It is exciting to lead the Hinoman team and help pave the way toward production of continuous, year-round and inexpensive whole vegetarian protein.”

“Hinoman’s revolutionary eco-green technology is effective on small, large or even industrial scales,” explains Udi Alroy, VP of Business Development for Hinoman. “This new food-tech platform can be easily scaled up to meet both immediate and long-term demands. Decision makers in food companies must choose safe, careful and reliable suppliers, especially when it comes to clean, environmentally friendly protein sources. Hinoman offers a complete, innovative package for a highly nutritious, trusted and safe supply of this critical nutrient, at an affordable and stable cost.”

FDA Warning Letter – “Healthy” products

This is an interesting example of warning letter issued by the FDA. It gives not only some indications about the use of the term “healthy”, but examines also other profiles of non compliance about allergens (“Contains…”).
“The Food and Drug Administration (FDA) reviewed the label for your Dark Chocolate PlumSweets product in July 2014. Based on our review, we have concluded that this product is in violation of the Federal Food, Drug, and Cosmetic Act (the Act) (21 U.S.C. § 343) and regulations found in Title 21, Code of Federal Regulations, Part 101 (21 CFR 101). You can find the Act and FDA regulations through links on FDA’s home page athttp://www.fda.gov.
 
Your Dark Chocolate PlumSweets product is misbranded within the meaning of section 403(r)(1)(A) of the Act [21 U.S.C. § 343(r)(1)(A)] because the product label bears a nutrient content claim, but the product does not meet the requirements to make such a claim.
 
Under section 403(r)(1)(A) of the Act, a claim that characterizes the level of a nutrient which is of the type required to be in the labeling of the food must be made in accordance with a regulation authorizing the use of such a claim. Characterizing the level of a nutrient in the labeling of a food product without complying with the specific requirements pertaining to nutrient content claims for that nutrient misbrands the product under section 403(r)(1)(A) of the Act.
 
Specifically, the label of your Dark Chocolate PlumSweets product bears an implied nutrient content claim, because it bears statements suggesting that the product may be useful in maintaining healthy dietary practices and those statements are made in connection with claims or statements about nutrients. Specifically, the label of your Dark Chocolate PlumSweets product bears the claim “deliciously sweet and healthy diced plums…” in connection with the statements “Indulge in the Ultimate Antioxidant treat…” and “Dried Plum Whole Fruit Antioxidants + Decadent Dark Chocolate Goodness = The Ultimate Antioxidant Snack.” In the context of this label, FDA considers the claim “deliciously sweet and healthy diced plums…” to be an implied claim about the food itself. However, this product does not meet the requirements for use of the nutrient content claim “healthy” that are set forth in 21 CFR 101.65(d)(2).
 
In accordance with 21 CFR 101.65(d)(2), you may use the term “healthy” as an implied nutrient content claim on the label or in the labeling of a food provided that the food, among other things, is “low saturated fat” as defined in 21 CFR 101.62(c)(2) (i.e., the food has a saturated fat content of 1 g or less per Reference Amount Customarily Consumed (RACC) and no more than 15 percent of the calories are from saturated fat).
 
According to the Nutrition Facts panel, your product contains 5 g of saturated fat per 40 g serving of the food. This amount exceeds the maximum of 1 g of saturated fat per RACC for the food and the maximum of 15% of calories from saturated fat in the “low saturated fat” definition. Accordingly, your product does not meet the requirements for use of the nutrient content claim “healthy” on a food label [21 CFR 101.65(d)(2)]. Your product is thus misbranded within the meaning of section 403(r)(1)(A) of the Act.
 
The above violations are not meant to be an all-inclusive list of violations that may exist in connection with your products or their labeling. It is your responsibility to ensure that your products comply with the Act and its implementing regulations. You should take prompt action to correct the violations. Failure to promptly correct the violations may result in regulatory action without further notice, including seizure and/or injunction. 
 
In addition, in accordance with section 403(w) of the Act, when a food manufacturer opts to use the word “Contains” followed by the name of the food source from which the major food allergen is derived, this information must be placed immediately after or adjacent to the list of ingredients. The “Contains” statement on your product label is placed at the bottom of the information panel after various printed information such as how to store the product and other non-mandatory labeling information.
 
Please respond to this letter within 15 working days from receipt with the actions you plan to take in response to this letter, including an explanation of each step being taken to correct the current violations and prevent similar violations. Include any documentation necessary to show that correction has been achieved. If you cannot complete corrective action within 15 working days, state the reason for the delay and the time within which you will complete the correction”.
(Source: FDA Website)