WakeUp® drink targets the US market

Posted on by Cesare Varallo

The “WakeUp Post-lunch Waker”® drink was announced the winner of the SupplySide West CPG Editors’ Choice Awards 2014 in the Energy Drink category. Unlike other energy drinks, “WakeUp Post-lunch Waker” is a patented, safe and clinically tested beverage formulation with no added caffeine, chemicals or any stimulants that can impact heart rate or blood pressure. … Continue reading WakeUp® drink targets the US market

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US – Mother sues Monster Energy for her child’s death

Posted on by Cesare Varallo

The alert around energy drinks caffeine content is already high, but the following news enlightens again the problem. Paula Morris, mother of Alex Morris (19), dead by cardiac arrest on 1st July 2012, sued Monster Energy in the past days. The lawsuit, filed in Alameda County Superior Court alleges Morris would not have died if he … Continue reading US – Mother sues Monster Energy for her child’s death