US – How to decipher confusing and misleading voluntary claims – Infographic

Each label that you encounter in a grocery store can give you some insight into how the product is manufactured. It can also help you avoid products that are misleading in their claims.

Cage free is one label that’s often found on eggs. Although it indicates that chickens were not raised in cages, it does not guarantee that the animals have access to the outdoors and it is not a regulated label by the United States Department of Agriculture.

Fair trade certified is another label that people often use to buy a product in order to feel good about their purchase. Unlike cage free, which helps understand how an animal was raised, fair trade certified gives you insight about the people that produced the packaged food or produce, indicating that farmers receive a fair price and workers receive fair wages.

Certain products, such as fish, have a variety of unique labels. Wild-caught or wild fish indicates that the fish were caught in the wild. But it does not guarantee they lived their lives solely outside of a fish farm, and a wild-caught label is not necessarily something to depend on.

Here below a useful infographic on the topic, originally published on http://www.clubwoodside.com/decipher-confusing-misleading-grocery-labels/:

USA – Infographic on marketing terms and claims

Today I found an interesting and easy reading guide to food marketing terms and claims in USA, extremely useful for non experts and consumers. Here you can find the link and below a beautiful infographic:


Source: Fix.com