USDA Raises Tomato Lycopene Limit for Meat

In a game-changing move, the USDA approved a five-fold increase in the level of tomato lycopene allowed as a colorant in ready-to-eat (RTE) meat products.

This increase allows tomato lycopene colorants from manufacturers like LycoRed Ltd., Israel, to effectively replace FD&C Red #40 and carmine in a wide assortment of deli meats, sausage and hot dogs. LycoRed’s Tomat-O-Red® produces red hues similar to those from artificial and insect-based colors.

Natural food-color applications for global meat product launches, as tracked by Innova Market Insights, showed a 21% increase in product launch activity in 2012 over 2011, and a further 5% increase in 2013 from 2012.

“The USDA decision changes the ballgame for us,” says Roee Nir, Colorant Business Unit Manager at LycoRed. “We now may offer RTE meat manufacturers dramatic color options that previously were only attainable with artificial or insect-derived colors.” Both of the LycoRed clean-label colorants are acceptable for use in RTE beef, pork and poultry products, as well as RTE meats for the fast-growing kosher and halal markets. Kosher and halal rules forbid products colored with carmine.

The heat- and light-stable colorants are based on lycopene, a carotenoid highly valued for its antioxidant health benefits.

Tomat-O-Red® is sourced strictly from non-GMO tomatoes. LycoRed oversees production from the farmer’s fields to the finished product. This dependable tomato supply also translates into stable pricing for the processed meat manufacturer. Soon, LycoRed will be launching new, natural tomato-based ingredients for clean-label use.

Algatechnologies Introduces Highest Content AstaPure® Natural Astaxanthin

Algatechnologies Ltd. (“Algatech”), a leading manufacturer and supplier of natural algae astaxanthin announces the launch of AstaPure® 20% astaxanthin oleoresin. This content of astaxanthin exceeds any in the marketplace.

“The new, advanced product allows our customers to offer much smaller, friendlier sized capsules without changing or reducing the astaxanthin dosage,” explains Efrat Kat, Director of Marketing and Sales at Algatech.

This innovative product is sourced from a rich astaxanthin biomass developed at the Algatech facilities. The oleoresin is then produced utilizing an advanced CO2 extraction technology that enables delicate extraction without the use of organic solvents, keeping astaxanthin’s natural bioactive properties intact.

“The combination of high quality and high concentration in astaxanthin products, plus extended shelf-life, is the perfect solution for natural astaxanthin inclusion in a variety of formulations,” adds Kat.

Algatech is a global biotechnology company specializing in the commercial cultivation of microalgae. The company recently announced another doubling of its production capacity for the AstaPure brand, following an investment of US$20 million in its facility in the Arava Desert.

This launch of high astaxanthin content oleoresin is in line with our strategy to bring added value to our customers by  developing advanced product forms as well as new active ingredients utilizing Algatech’s unique technologies” says Hagai Stadler, CEO of Algatech.

Algatech’s cultivation process employs a closed system that remains completely exposed to natural sunlight. This allows an environmentally controlled process for the production of high-purity astaxanthin ingredients.

The AstaPure line also includes a 10% astaxanthin oleoresin; 2.5% and 2% astaxanthin vegetarian beadlets; 3% astaxanthin powder and 4mg astaxanthin capsules, supplied in bulk.

All AstaPure products can be used across multiple forms of dietary supplements, cosmeceuticals, foods and beverages.

Algatech holds Kosher, Halal ISO 9001-2008, HACCP and GMP international accreditations.

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