US – How to decipher confusing and misleading voluntary claims – Infographic

Each label that you encounter in a grocery store can give you some insight into how the product is manufactured. It can also help you avoid products that are misleading in their claims.

Cage free is one label that’s often found on eggs. Although it indicates that chickens were not raised in cages, it does not guarantee that the animals have access to the outdoors and it is not a regulated label by the United States Department of Agriculture.

Fair trade certified is another label that people often use to buy a product in order to feel good about their purchase. Unlike cage free, which helps understand how an animal was raised, fair trade certified gives you insight about the people that produced the packaged food or produce, indicating that farmers receive a fair price and workers receive fair wages.

Certain products, such as fish, have a variety of unique labels. Wild-caught or wild fish indicates that the fish were caught in the wild. But it does not guarantee they lived their lives solely outside of a fish farm, and a wild-caught label is not necessarily something to depend on.

Here below a useful infographic on the topic, originally published on

Slow Food Youth Tank – Torino 24th September 2016

Next weekend Torino’s streets, will host Salone del Gusto – Terra Madre, the most important international event dedicated to food tradition, gastronomy and biodiversity: main promoter of the event is Slow Food movement.

On Saturday 24th September, Toolbox, one of the most important co-working space in Europe and amazing hub of creatives and innovative businesses – where I am proud to have my office – will be the venue of the Slow Food Youth Tank.bg_3

SFYN Tank is an experimental event aimed at squaring open-exchange of expertise at the center of food activism. Aimed at anyone in grassroots food work or creative sectors, the objective is to to engage food enthusiasts in collective problem-solving through design-thinking.

It will be a pleasure to be one of the 9 life-line experts helping 99 young talents (activists, creatives, startuppers) in their efforts to think up solutions for the food business. The topics will be various and of uttermost interest, from food education tools to democratizing the food communication, from “thinking outside the can” in the fish business to repurposing abandoned spaces for food purposes, urban farming and innovative/sustainable design.

In case you are in Torino next weekend, please be in touch. We can share some delicious product in the street of my wonderful home-town.