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We all quoted in some mediocre presentation (me included!) at least one of those famous quotes by poor W.E. Deming:
“In God we trust; all others must bring data”
“Without data, you’re just another person with an opinion“
In time, I realized that with or without data, we all remain the same piece of meat. Some of us become even more moronic, obtaining shiny degrees in selectively domesticating data to support one or another thesis.
But data are meant to work the opposite way: they tell a story that we are mostly unable to decipher due to our biases. Look at economics: over an ultra-long period of time (20-30 years or more), demographics tell the whole story and trample any other index or brilliant CNBC analysis: GDP growth, consumer spending, real estate prices, and inflation will all be inevitably influenced.
Everybody is full of data points today; few are connecting them to read the whole story, and even fewer are transforming them into actionable signals, which in turn become assets.
Across B2B supply chains, critical information is still fragmented across ERPs, spreadsheets, PDFs, emails, portals and partner-specific formats. Companies lack a reliable way to make data travel.
The result is friction: slow onboarding, duplicated work, outdated information, weak AI readiness and missed business opportunities.
Recently, I presented in a 10-post series how Celerya® (celerya.com) addresses the challenge, with SYD: a cross-company data protocol – patented as a process in the USA and in the EU – designed to make product data structured, controlled, interoperable, usable and monetizable across companies, systems, markets and AI agents.
The next competitive advantage will not belong only to those who own the most data. It will belong to those who can read and make trusted data travel faster.
I’ll leave you to the recap of what the data revolution looks like, together with the juiciest food law news of the last month!
- Disconnected B2B Data Is the Real Bottleneck
- Disconnected Data Is a Hidden Business Tax: every manual request, copied spreadsheet, outdated file, and repeated clarification consumes time and creates risk. These costs rarely appear as a single budget item, but they pile up and are multiplied by the proliferation of different software. That’s why Celerya® did not create a software, but an infrastructure.
- Unconnected Pipes: for years, companies have tried to solve data exchange using multiple, unconnected pipes. SYD is not just a pipe between systems. It is the 𝐮𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐥 𝐜𝐫𝐨𝐬𝐬-𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐩𝐫𝐨𝐭𝐨𝐜𝐨𝐥.
- Timing is Everything: 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐨𝐧𝐜𝐞, 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞. Instead of rebuilding the same data exchange process for every partner, with SYD, companies can rely on a shared product-data network. 𝐓𝐡𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐢𝐬 𝐧𝐨𝐭 𝐚𝐧𝐲𝐦𝐨𝐫𝐞 𝟏-𝟏 𝐛𝐮𝐭 𝟏-𝐧. 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐛𝐞 𝐚𝐜𝐭𝐢𝐯𝐞 𝐰𝐢𝐭𝐡𝐢𝐧 𝟐𝟒 𝐡𝐨𝐮𝐫𝐬.
- Share Data, Keep Control: Data exchange should not mean loss of ownership. Your data should not become someone else’s asset. The future will require more data sharing, not less. But the winning model is not “send everything to everyone”. The winning model is a controlled, authorised, and meaningful exchange in a safe digital environment.
- AI Needs Reachable Data: AI is only as useful as the data it can access. AI will not fix your infrastructure problems; it will expose them. An MCP-ready infrastructure will be essential in an AI-agentic future to allow data to travel and be queried.
- A Universal Protocol for Business Data: a universal protocol does not rigidly impose which data to transmit, on which carrier, or to which database; it builds bridges and opens channels of communication that in the past were closed by complexity and lack of interoperability.
- A Patented Process, Not Just a Product: a patented process gives Celerya four strategic advantages: defensible know-how, market credibility, 𝐚 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐦𝐞𝐭𝐡𝐨𝐝 𝐚𝐜𝐫𝐨𝐬𝐬 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐬𝐞𝐜𝐭𝐨𝐫𝐬, 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐭𝐫𝐮𝐬𝐭 𝐰𝐢𝐭𝐡 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬. This is why SYD is not just another digital tool, but the TCP/IP for B2B communication.
- Turning Data into Value: data producers should be rewarded, and a revenue-share business model based on transactions in the answer
- Why Celerya Is Different: Celerya sits at the intersection of four major trends: data fragmentation, supply-chain complexity, AI adoption and trusted interoperability. In a market full of AI promises, Celerya’s vision is so compelling because it not only solves the first three issues but also focuses on the layer AI actually needs: interoperable, governed, usable data.
See how it works:
Recent food law news:
- VITAL® Online 4.1: changes to allergen cross-contact assessments from 20 July 2026: The most significant change concerns the assessment of tree nuts. Under VITAL 4.1, each tree nut will be assessed individually against its own Reference Dose (RfD), rather than aggregating cross-contact concentrations across the entire tree nut group. A second change concerns cereals containing gluten. Labelling outcomes will now identify both the cereal source and gluten, for example, “barley, gluten”, supporting greater consistency across international markets. A further update relating to the 4 mg Reference Dose for gluten is expected in the coming months.
- PFAS control is moving upstream: from the food on the shelf to the feed, water, soil, and packaging. Commission Recommendation (EU) 2026/1307 establishes a 𝐦𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 𝐟𝐨𝐫 𝐩𝐞𝐫𝐟𝐥𝐮𝐨𝐫𝐨𝐚𝐥𝐤𝐲𝐥 𝐬𝐮𝐛𝐬𝐭𝐚𝐧𝐜𝐞𝐬 (𝐏𝐅𝐀𝐒) 𝐢𝐧 𝐟𝐞𝐞𝐝, which may be extended to soil and drinking water, in order to assess transfer rates into food of animal origin.
- EU is evaluating the safety of co-formulants in plant protection products;
- New Genomic Techniques (NGTs): a new EU Framework for plants and derived products: the new Regulation is out and mostly applicable from 17th July 2028;
- One of my well-known rants about Italian political and economic suicide on durum wheat
- The latest EFSA’s negative opinion on cannabidiol (CBD) isolate’s safety as a novel food;
- The EU Court of Justice is protecting the free movement of food supplements.
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