On 10th and 11th December 2015, the Chemical Laboratory of the Chamber of Commerce of Turin will organise a seminar about how to promote your food products via internet. The venue will be the Laboratory in Turin, via Ventimiglia 165.
I will have a brief presentation on 10th December about how to maximize the benefits of e-commerce and social networks avoiding any legal risk related to advertising, labelling and other IP aspects. I will speak also about the role of social media in communicating the risk and managing crisis situation.
In the afternoon there will be a round table with other blog/website owners, where I will have the chance to explain the history and growth of Foodlawlatest.com. The panel will be moderate by Marcella Zanellato, a journalist and social media strategist.
Here you can find the 2 days program.
To help businesses and professionals juggling in the difficult landscape of compliance and of export licenses issues, the Chamber of Commerce of Turin has organized a focus of two days dedicated to the US market.
The program includes, in the first day the 16th November, the involvement of a number of qualified American speakers, who will be personally present in Turin, to cover a large series of general themes and issues that affect the companies interested in this market.
The next day, November 17th, which I will participate as a speaker, it will be organized by the Turin Chamber of Commerce Chemical Laboratory and it will be dedicated to an intensive training on food export.
The food products export in the US requires preliminary verification of the requirements and regulations applicable to labeling, but also hygiene and food safety prescriptions has to be met. These requirements are widely different from those provided in the EU and must be respected for customs clearance and market products. The context in which the entrepreneur is operating is extremely complex and the competent authorities are different, depending on whether it relates to plant products or animal products.
There will be also an interesting session about food defense, held by Franco Aquilano of IsevenServizi, my trusted technical partners.
Here, you can find the complete program.