EFSA – Consumer perceptions of emerging risks in the food chain

The following article, beside examining EFSA report, will offer many insightful hints about how to build an effective crisis management strategy. Understand and anticipate consumer’s reaction is indeed the key. It will highlight also the ambivalent relationships that most of the consumers have with science and technology, when they mix up with food. Emerging risks … Continue reading EFSA – Consumer perceptions of emerging risks in the food chain

EFSA report on emerging risk – Plastic rice frauds listed

Last week the European Food Safety Authority (EFSA) published its annual report on emerging risks. The top 10 risks were defined as follows: Outbreak related to the consumption of raw beetroot in France; Growth of Vibrio spp in Northern waters and TTX detection in European bivalve shellfish in UK; Putative new influenza virus that has … Continue reading EFSA report on emerging risk – Plastic rice frauds listed