COOLing on mandatory origin labelling – Part 2 – Report published also on milk and other kinds of meat

In this report is considered milk and milk as ingredients in dairy products. The types of meat concerned are fresh and frozen meat from horses, rabbits, reindeer and deer, from farmed and wild game, as well from birds other than chicken, turkey, ducks, geese and guinea fowls.

Also in this case, the most recommended option is voluntary labelling.

Here’s the conclusions of the report:

“Currently for the foods under the remit of this report consumers may, if they so wish, opt for milk or meat products where origin information is voluntarily provided for by food business operators. This can be a suitable option without imposing additional burden on the industry and the authorities. Mandatory origin labelling would entail higher regulatory burden for most of the products assessed in the report and therefore, the question at stake is to assess whether the balance between costs and benefits is such that it would justify its mandatory indication.

Additional findings that emerge from this report are that:

– In spite of a consumers’ interest for the origin of milk, milk used as an ingredient in dairy products and for meats under the remit of this report, consumers’ overall willingness to pay for this information appears to be modest.

– When mandatory origin labelling scenarios are considered, consumers seem to express preference for this indication to be made at Member State’s level.

– Although the cost of labelling the origin of milk could be generally modest, its impact among operators will be uneven with some of them having to introduce additional traceability systems with substantial increases of costs, particularly those located in border regions or in areas non-self-sufficient in milk.

– The study shows that the mandatory origin labelling of milk used as an ingredient in dairy products can result in adverse economic impacts, further 14 traceability requirements and would be burdensome for highly processed products.

– There will be additional operational costs to impose mandatory origin labelling for the meats under the remit of this report.”

As often in these cases we face the so called “consumer’s paradox”: they want more and more information, but they are not ready to pay more for having them…

(Source: DG Agri website)

Thank God it’s Friday! Quick news from the food world (Week 45)

Here’s my article selection of the week:


– Environment Committee backs flexibility for EU countries to ban GMO crops, from European Parliament ENVI Committee: long-awaited draft plans to allow EU member states to restrict, or ban, the cultivation of crops containing genetically modified organisms on their own territory even if it is allowed at EU level won the support of the Environment Committee on Tuesday. MEPs voted to remove the Council-backed idea of a phase of negotiations with the GMO company, and supported plans to allow member states to ban GMO crops on environmental grounds.

– Italy cracks whip on health claim abusers – fines could reach €5m, by Shane Starling+, on Nutraingredients: regulators in Italy’s €1.2bn food supplements market are cracking the harshest whips against health claims abusers in the EU – a firm was recently fined €250,000 – but will the wounds be deep enough to change the market?

 Fears that German avian flu outbreak could spread, by Ed Bedington, on animal health experts are continuing to monitor the outbreak of highly pathogenic avian influenza H5N8 in Germany as the yearly migration of wild birds continues to cause concerns the condition might spread.


– China Health Food: New Regulations on Nutritional Supplements, by Rachel Shen, on on Nov. 5, 2014, CFDA released the draft of Administrative Provisions on Nutritional Supplements and Requirements on Dossiers for Nutritional Supplements, which gives detailed instructions on regulatory requirements for nutritional supplements in China. The period for public consultation is until Nov. 30, 2014.


– Mediterranean diet has ‘lasting’ health benefits, say researchers, by Nathan Gray+, on the health benefits of switching to a Mediterranean style diet and upping the amount of time spent exercising for a period of just eight weeks can still be seen a year after stopping the regime, according to a new study.


– Food Fraud: Money Scam and Health Hazard, by Beth Krietsch, on Foodsafetynews: despite the common belief that food fraud in the United States is a rarity, the globalized nature of our food supply chain means many of our favorite foods and ingredients travel far and wide before they reach our plates, making adulteration and other types of food fraud a considerate problem here as well.

– New App Shows Health Inspection Records for Nearby Restaurants, by James Andrews, on

– Revised FSMA Provisions Need More Tweaks, by Lydia Zuraw, on the public is generally pleased with the revised provisions of four rules under the Food Safety Modernization Act (FSMA), but the public comments at the Food and Drug Administration’s public meeting Thursday suggest that the agency may have more tweaking to do.

– Unilever: “Just Mayo” Misleads Consumers Because It’s Not “Mayo”, by David Ter Molen, on on October 31, 2014, Unilever filed suit in the U.S. District Court in New Jersey against Hampton Creek, Inc. for false advertising and unfair competition for selling an egg-free spread under the brand name “Just Mayo.” According to Unilever, the lack of any eggs in the product precludes it from being labeled as “mayonnaise” under federal regulations and consumers are further misled in this regard by the egg on the product label.